Saturday, September 23, 2006

Brainstorming

I am reading a book on how to make great marketing presentations that puts forth the idea that when alone we are good at left brain structuring, but that coming up with insights and ideas - and getting to the heart of things - really is done best brainstorming out loud with a group.

This seems right to me -but, why had I not heard this before. This is an area that would be good to study. Perhaps there is psychological research on it. I've always felt inept or lacking somehow, since I depend on those whiteboard conversations with my colleagues to "get my thoughts straight". I worry that when I retire I will lose this resource and not be able to function as well. I've come up with strategies for obtaining "whiteboard" resources to compensate. But, this makes me think that maybe this is normal and just human - not a personal flaw.

Faulty Causation

A nice blog entry about a study on how easy it is to induce faulty causation over at Scienceblogs. Of course, this isn't news. I would certainly update Hume's notion that "causation is a figment of our imagination" to something like "causation is a cognitive model constructed by the human brain to explain and anticipate events". Saying it is imagination implies that it is invalid - a figment. The blog entry seems to be entirely negative about causation - like it's really invalid. Causation is what keeps us from sticking our finger in the fire and petting a lion. It's the more subtle edges of causation where we get carried away. Things that take a long time to play out. Things that we don't understand.

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