Saturday, September 23, 2006
Brainstorming
I am reading a book on how to make great marketing presentations that puts forth the idea that when alone we are good at left brain structuring, but that coming up with insights and ideas - and getting to the heart of things - really is done best brainstorming out loud with a group.
This seems right to me -but, why had I not heard this before. This is an area that would be good to study. Perhaps there is psychological research on it. I've always felt inept or lacking somehow, since I depend on those whiteboard conversations with my colleagues to "get my thoughts straight". I worry that when I retire I will lose this resource and not be able to function as well. I've come up with strategies for obtaining "whiteboard" resources to compensate. But, this makes me think that maybe this is normal and just human - not a personal flaw.
I am reading a book on how to make great marketing presentations that puts forth the idea that when alone we are good at left brain structuring, but that coming up with insights and ideas - and getting to the heart of things - really is done best brainstorming out loud with a group.
This seems right to me -but, why had I not heard this before. This is an area that would be good to study. Perhaps there is psychological research on it. I've always felt inept or lacking somehow, since I depend on those whiteboard conversations with my colleagues to "get my thoughts straight". I worry that when I retire I will lose this resource and not be able to function as well. I've come up with strategies for obtaining "whiteboard" resources to compensate. But, this makes me think that maybe this is normal and just human - not a personal flaw.
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